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Marketing Plans for Service Businesses: A Complete Guide

by Malcolm McDonald

ISBN 13: 9780750667463

Format: Paperback (416 pages)
Publisher: Butterworth-Heinemann
Published: 17 Oct 2005

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Key Customers: How to Manage Them Profitably (CIM Professional Development)

by Malcolm McDonald,etc.,Beth Rogers,Diana Woodburn

ISBN 13: 9780750646154

Format: Paperback (319 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 07 Apr 2000

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Creating Powerful Brands: The strategic route to success in consumer, industrial and service markets (CIM Professional Development)

by Leslie de Chernatony,Leslie de Chernatony,Malcolm McDonald

ISBN 13: 9780750606608

Format: Paperback (282 pages)
Publisher: A Butterworth-Heinemann Title
Published: 21 Sep 1992

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How to Sell a Service: Guidelines for Effective Selling in a Service Business (Marketing S.)

by Malcolm McDonald,John Leppard

ISBN 13: 9780434912889

Format: Paperback (256 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 24 Oct 1988

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Market Segmentation: How to do it, how to profit from it

by Malcolm McDonald

ISBN 13: 9780750659819

Format: Illustrated (492 pages)
Publisher: Butterworth-Heinemann
Published: 18 Sep 2004
Other Format: Paperback

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The New Marketing: Drive the Digital Market or it Will Drive You

by Malcolm McDonald

ISBN 13: 9780750653879

Format: Illustrated (240 pages)
Publisher: Butterworth-Heinemann
Published: 17 Jul 2002

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Marketing in Manageable Bites: For Busy Managers and Overworked Students

by Mike Meldrum,Malcolm McDonald

ISBN 13: 9780333764435

Format: Paperback (320 pages)
Publisher: Palgrave Macmillan
Published: 23 May 2000

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Marketing: A Complete Guide

by Malcolm McDonald, Martin Christopher

ISBN 13: 9780333994375

Format: Paperback (584 pages)
Publisher: Palgrave
Published: 17 Apr 2003

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Marketing, An Introduction

by Martin Christopher,etc.,Malcolm McDonald

ISBN 13: 9780330320467

Format: Paperback (352 pages)
Publisher: Pan
Published: 09 Aug 1991
Other Format: Paperback

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Creating Powerful Brands

by Leslie de Chernatony,Leslie de Chernatony,Malcolm McDonald

ISBN 13: 9780750659802

Format: Paperback (496 pages)
Publisher: A Butterworth-Heinemann Title
Published: 23 Sep 2003
Other Format: Paperback

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Market Segmentation: A Step-by-step Approach to Creating Profitable Market Segments (Macmillan business)

by Malcolm McDonald,Ian K. Dunbar

ISBN 13: 9780333637234

Format: Paperback (287 pages)
Publisher: Palgrave Macmillan
Published: 06 Mar 1995

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Super Job Search: The Complete Manual for Job-Seekers and Career-Changers

by Peter K. Studner,Malcolm McDonald

ISBN 13: 9781852520304

Format: Paperback (352 pages)
Publisher: Mercury Business Books
Published: 18 May 1989
Other Format: Unknown Binding

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